Your drivers shouldn't
be writing appeal letters
Beat It scans every Penalty Charge Notice your fleet receives, generates a POFA-grade appeal in 30 seconds, and submits it on your behalf. You pay just £1 per month per vehicle (fleets of 50+ vehicles are billed monthly), plus a £2 success fee per cancelled ticket — and nothing extra if we lose.
No success, no fee. Cancel anytime. Built on POFA 2012, TMA 2004 and the BVRLA code.
£128
Average UK PCN cost
If it stands. Most appeals beat this.
45 min
Per appeal, in-house
Letter, postage, follow-up. We do it in 30 seconds.
40–60%
Industry-wide cancellation rate
Our typical win rate sits at the upper end.
Pricing that scales with your fleet
Simple pricing — £1/month for everyday drivers (£3 win fee per cancelled ticket), or £1/month per vehicle for fleets of 100+ (£2 win fee per cancelled ticket), billed quarterly. Win fees are only ever charged on tickets we actually win.
Fleet & subscription prices are shown excluding VAT (charged at 20% on UK invoices). Individual per-appeal prices are inclusive of VAT.
Individual
1 vehicle · Self-employed, occasional drivers
+ £7 if you win
- Pay only when you scan
- No subscription
- Free if you lose
General public
Personal · 1–99 vehicles · Everyday drivers who want always-on cover
billed £3 quarterly · + £3 win fee
- Always-on — every PCN appealed automatically
- Outcome notifications as cases resolve
- POFA / TMA / BVRLA built in
- Free if you lose — win fee only on cancelled tickets
- Cancel anytime
Fleet
100+ vehicles · Working fleets, rentals, leasing
billed £3 quarterly · + £2 win fee
- One dashboard across every vehicle
- Bulk onboarding via API & CSV
- Team roles & access control
- CSV export for finance
- Auto-pauses idle vehicles — never pay for an unused quarter
What fleet managers stop doing on day one
Scanning the post for new PCNs every Monday
We auto-detect from a photo and start the clock.
Chasing drivers for "what actually happened"
Drivers tap a few questions in the app — done.
Writing the same loophole letter 50 times
2,195 legal grounds, the right one picked per case.
Posting cheques to clear "easier to just pay" tickets
Half the wins would have been paid otherwise.
Manually tracking the 28-day appeal deadline
We track every deadline and submit on time.
Telling the boss "we paid most of them"
You'll be telling them you won 50% instead.
Built on real UK parking law
Beat It is not a "we'll write a stern letter" service. Every appeal cites POFA 2012 Schedule 4, TMA 2004 s.73, BVRLA fleet/lease provisions, and the relevant TSRGD signage regulations where applicable. The same legal engine that wins individual appeals scales across your whole fleet.
Ready to stop paying tickets?
Set up your fleet in minutes — add your vehicles, forward your first PCN, and we take it from there. No contracts, cancel anytime.
Or get the app